Back it up
We make sure there's always evidence and a clear rationale behind what we say and do. We approach information and sources with a critical eye, seeking to distill truth and apply it to our work.
Make it simple
We break things down, illustrate our point and give examples that people care about. We tell stories. We make things memorable.
Embrace the challenge
We're biased towards action. Taking on challenges, both big and small, energises us. We draw upon each other's strengths to overcome hurdles.
Care deeply
We make sure every individual feels empowered, supported, respected and valued — whether they're a team member or customer.
Inspire inclusion
We ask for each other's perspectives. We say "yes, and..." instead of "but...". We brainstorm, open up the discussion, and invite everyone to participate. We work as a team.
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